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From developing an original killer concept to delivering a full brand marketing solution, the HOUSE OF BESTIVAL brand activation team offer clients a full agency service with event consultancy, creative production & content generation at its heart.
With over 12 years' experience working on unique festival installations and brand experiences, we tackle a brief with zeal and a competitive commitment to being the best – we are Bestival after all!
With our festival marketing hat on we take brand experiences beyond the event into the on and offline world, ensuring that smart content, PR amplification and ROI solutions are at the heart of the activation.
From creating brand experiences as diverse as the Temple Island Stage for The Physical Network to the SSE Eco House with power generating dancefloor, a cutting edge live music stage and gifting lounge for Denim leader REPLAY, a Studio 54 inspired Red Bull Club, the Samsung Big Top, and the Cocio Concept Bar, we pride ourselves on constructing epic installations that become the centrepiece to truly effective and creative marketing campaigns.
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Case Study
First Choice
House of Bestival delivered a destination experience in the centre of the UK’s biggest and best family festival, Camp Bestival.
ACTIVATION
We recreated the First Choice Holiday Island resort, complete with beach, bar and family holiday entertainment. Guests were treated to a taste of the First Choice all-inclusive offering in the UK for the first time.
RESULTS
With a choice of 33 venues on site, we recorded that 46% of the festival audience visited the First Choice Holiday Island during the weekend. Half of all visitors picked it as one of their top 3 venues.
The activity’s reach was over 2.5million via the family photo booth, live stream and all social media coverage
“In six years of coming to Camp Bestival, First Choice is the best area we have ever seen” Amy Bromsgrove, aged 30
ELLE / RIMMEL
Rimmel London partnered with women’s lifestyle ELLE magazine to find a festival to launch their brand new revolutionary 24hr super curler mascara product.
The activation was held at Bestival and exclusively launched the new product to the UK market, and did so in true House of Bestival style.
ACTIVATION
Over four glorious days we opened the doors to the ELLE / Rimmel Beauty Cupboard at Bestival’s Summer of Love-themed extravaganza, offering festival makeovers and giveaways...
A fully-functional, visually impactful makeup salon custom-produced by House of Bestival.
Bestival-goers could book an appointment at the beauty cupboard and choose from four festival looks to get the ultimate makeover from a team of professional makeup artists. Festival-goers got to trial the product first hand and even take a some away with them.
RESULTS
Easily the most popular brand activation onsite in 2015, the cupboard ran back-to-back makeovers everyday for 4 days.
SEE THE CUPBOARD IN ACTION >
Replay
We partnered with international fashion brand REPLAY to curate and activate a live music strategy to launch their new global music platform Beatclash.com. By creating the Replay with Rob Da Bank stage at Bestival, we gave the brand a genuine voice and delivered a world class line-up of new music for four days of live sets and exclusive backstage content. Live content was amplified to social audiences via live streaming solutions and media seeding.
ACTIVATION - INSTORE
To ensure early conversations with target audiences we produced and programmed in-store gigs at Flagship REPLAY stores to ensure genuine interest prior to the Bestival collaboration and importantly at point of purchase.
ACTIVATION - AT EVENT
At the festival we produced the brand experience, secured and liaised with all artists for backstage exclusive acoustic sessions, and gifting, and helped facilitate the live streaming.
RESULTS
The Replay with Rob da Bank Stage was one of the most attended arenas of the festival with stand-out line ups. The solution provided both a credible and genuine music editorial voice for REPLAY at the event and across all their marketing channels.
Cocio
Bestival worked collaboratively with Agency Space who run the Cocio activity in the UK as a whole. We were tasked to find a solution for a new creative concept in the UK and to produce and build a Cocio area at Bestival 2014.
ACTIVATION
An informal social space where festivalgoers can meet, gather, hangout and indulge in spontaneous happenings from music performance to immersive theatre and games - Taking inspiration form the pop-up style social spaces taking over London’s East and NYC’S Brooklyn, the activation utilised a mixed pallet of materials that created a structure from re-used, borrowed, acquired, and collated materials.
ENGAGEMENT
Two acoustic performances programmed by Rob da Bank - Gideon Reeling theatre collective - full service sampling bar - VW van facilitating sip sampling - Private Party for VIP guests and comp winners – Big Apple Hot Dogs and bespoke Cocio cocktails - fine art Illustrator
#NothingButBestivalMoments.
RESULTS
The space was intended to be discovered; a prime location and striking structure ensured the space drew consumers, in and actively engaged them, resulting in a strong dwell time. The popularity of the music performances provided key spikes of activity across the day keeping the space animated.
